Released on = June 2, 2006, 8:26 pm

Press Release Author = Parth Upadhye

Industry = Internet & Online

Press Release Summary = YUVA Studio (www.yuvastudio.com) designs and develops
products that: foster play (with shapes), stimulate creativity, and encourage
sharing. We have a \"single\" focus - that of creating products that fit this \"Play.
Create. Share.\" model of a creative process. YUVA is our first offering.

Press Release Body = It\'s Children\'s Day in China and Hungary, and children
everywhere have something new to play, create and share with! Thanks to YUVA Studio
(www.yuvastudio.com), a Toronto based studio with a mandate to develop products that
nurture creativity in young children.

YUVA Studio\'s Product Design team announced today that YUVA, their premier product
is ready and available for purchase. YUVA, the root of all words meaning \"young\", is
an online environment, a creative playground for children aged 4 -10 years.

Shapes are at the core of YUVA. Co-founder Jayashri Deshmukh, refers to them as \"the
basic alphabet of a person\'s visual language\". YUVA fosters PLAY with a palette of
shapes. The rich environment challenges the imagination of young artists as they
merge, rotate, enlarge or flip them to create a variety of drawings. \"It\'s like
playing with 2-D blocks. In the process of play and experimentation, a child makes a
multitude of connections that unfold the principles of pattern, design and
composition.\"

CREATE follows PLAY - it is a more deliberate act, one driven by intention. Using
YUVA, children will be able use their original drawings to create e-cards, posters,
greeting cards and even custom T-shirts.

A natural step to follow CREATE is SHARE - the act of confidently showing one\'s
creations to others through e-cards, printouts, galleries and the YUVA Studio
Merchandise store. YUVA not only makes sharing easy for children but also encourages
them to solicit a response. E-card recipients can send messages to the artist. They
go directly into the child\'s \"Sketchbook\" - much like signing an Artist\'s guestbook.
The YUVA Studio Gallery is a public-facing online venue for these young artists to
submit their drawings to. Soon, the Gallery will invite professional artists and
designers to curate art shows and competitions.

Although YUVA\'s primary audience is children who have basic computer skills, the
co-founder of YUVA Studio, Parth Upadhye says, \"YUVA is actually for everyone, for
all ages. There\'s a child in each of us that delights in creative play. In our
product tests we found that while the children were drawing trucks and birds with
YUVA, their parents were designing rugs and wallpaper! The possibilities truly are
endless!\"

At YUVA Studio, we can all be YUVA Artists.

Web Site = http://www.yuvastudio.com

Contact Details = YUVA Studio | www.yuvastudio.com | Play. Create. Share.
T: 416-607-6125 or 604-678-5764
E: media@yuvastudio.com